Hi To Life // Clinic Monterrico
Stroke is the world’s second leading cause of death, taking more than 6 million lives each year. While the acronym B.E.F.A.S.T. helps recognize stroke symptoms in English, it fails to reach the 75% of the global population who don’t speak the language. The challenge was to create a universal protocol anyone could understand.
We introduced HI TO LIFE: a stroke-screening method built around the simple, worldwide gesture of waving hello. By turning this universal sign into a quick test, the protocol transcends language barriers and empowers people everywhere to act faster—helping save lives across cultures and countries.
SHORTLIST AT D&AD FUTURE IMPACT
2024