About

Alejandro started his career in advertising in 2009. He strongly believes that advertising has the potential to have a beneficial impact on societies worldwide. Also, that the launch of Pokemon Go was as close as humanity has come to experiencing world peace.

This 6ft tall Peruvian has worked at JWT Lima, Young & Rubicam, Grey (Carne) and McCann Worldgroup, picking up metals at Cannes with a Gold Lion in mobile, and a Silver Lion in creative data. His work has also been awarded at The One Show, D&AD, NYF, CLIO, LIA, The Webby, ANDY, El Ojo de Iberoamérica, El Sol de Bilbao, among others. He has worked with major brands such as Sony, Toyota, Amnesty International, McDonald’s, Nestle, Movistar, DirecTV, Coca-Cola, Mastercard, and GSK.

Alejandro’s wanderlust has taken him from Lima to Singapore, having held Creative Director roles at McCann, Leo Burnett and now at DDB Group Hong Kong.

His hunger for rule-breaking ideas is rivalled only by his insatiable appetite for dim sum, particularly siu mai. He loves his rum on the rocks and listening to Midnight Train to Georgia when working into the night with his team.

His mantra is to love people more than work.

Recognition

D&AD — Sustained Impact Jury (Round One Judge) (2024)

D&AD — Sustained Impact Jury (2023)

New York Festivals — Jury (2023)

D&AD Impact — Jury (2021)

Clio Health — Executive Jury (TV, Print & OOH) (2021)

AD STARS (Korea) — PR Jury (2021)

Young Stars Korea — Jury (2021)

Gong Show — PR Jury (2021)

AdForum PHNX Tribute — Jury (2021)

The One Club × The 3% Movement — Next Creative Leaders Jury (2020)

D&AD Impact — Jury (2020)

New York Festivals (AME Awards) — Jury (2020)

Crowbar Awards (Singapore) — Design Jury (2020)

D&AD Impact — Executive Jury (2019)

Cannes Lions — Direct Lions Jury (2019)

Cannes Young Lions — Digital Competition Jury (2019)

AD STARS (Korea) — Direct & Mobile Jury (2018)

Young Stars Korea — Jury (2018)

Clio Health — Executive Jury (Digital/Mobile, Events/Experiential, PR & Social Media) (2017)

AD STARS (Korea) — TV & Print Jury (2017)

Lisbon International Advertising Festival — Outdoor Jury (2017)

Mentorship Experience

D&AD New Blood – Portfolio Night (Hong Kong): Hosted with DDB HK; portfolio reviews/mentoring for emerging creatives (2023)

Ongoing mentorship with D&AD Council (as noted in DDB HK announcement) (2023)

D&AD Impact – Future Impact Program: Mentor (2021)

The One Club – Creative Week Talk (mentor/speaker session) (2021)

The One Show – Portfolio Night (Autumn): Portfolio reviews/mentoring (2021)

D&AD Impact – Future Impact Program: Mentor (2020)

D&AD Impact – Future Impact Program: Mentor (2019)

AD STARS – Young Stars: Mentored 5 teams (one won Gold, one Silver) (2017)

Others:

D&AD Impact - Creative Council Member Since 2018

Awards:

Cannes Lions: 4× Healthcare Network of the Year, 2 Gold, 2 Silver, 3 Shortlists

D&AD / D&AD Impact / Future Impact: 3 Shortlists

The One Show / One Asia: 1 Bronze, 8 Shortlists

CLIO / CLIO Health: 2 Silver, 3 Bronze, 3 Shortlists

London International Awards (LIA): 7 Bronze, 1 Shortlist

EFFIE (Global, LATAM, Peru, Hong Kong, APAC): 4 Grand Effie, 5 Gold, 3 Silver, 1 Bronze, 10 Shortlists/Finalists

WARC Awards for Effectiveness: 3 Bronze

ANDY Awards: 2 Silver

Webbys: 1 Silver

New York Festivals (Advertising + AME): 3 Bronze, 1 Merit, 2 Shortlists, 1 Finalist

Spikes Asia: 2 Bronze, 4 Shortlists

AdFest: 1 Bronze

El Ojo de Iberoamérica: 1 Best Country Idea, 1 Silver, 4 Bronze

El Sol de Iberoamérica: 1 Bronze, 2 Shortlists

Korea AD Stars / MAD Stars: 1 Silver, 3 Crystal, 3 Finalists

Peruvian Creative Circle Awards: 1 Best in Show, 6 Gold, 5 Bronze

Kam Fan Awards (Hong Kong): 1 Silver

Markies Awards: 4 Gold, 3 Silver, 1 Bronze, 1 Shortlist

Marketing Interactive – Loyalty & Engagement Awards: 2 Gold, 1 Silver, 1 Bronze

Marketing Excellence Awards: 8 Finalists

Kaaoy Campaign: 3 Gold, 2 Silver, 2 Bronze

Campaign AOY / AOY Marketing Interactive: 10 Finalists (4 + 6)

Campaign Brief – The Work: 1 Publication

Feel-Good Marketing Awards: 6 Finalists

Lürzer’s Archive: 1 Publication

Experience

Regional Executive Creative Director
DDB Hong Kong
2023 - Present
McDonalds, Smile Asia, FSDC, Shangri-la

SVP, Creative Director
Moon Rabbit
2018 - 2023
Aristocrat, Las Vegas Raiders (NFL), Roche, Arctic Basecamp, Alcon, Allergan, Revance, Amgen, Jannsen

Regional Creative Director
Leo Burnett Singapore
2018
Abbott, McDonalds, BMW, Sony, Pan Pacific Hotels Group

Creative Director
McCann Worldgroup Singapore
2016 - 2018
GSK, Betadine, Roche, Smile Asia, Ritz-Carlton, Singapore Wellness Association

Creative Director
McCann Worldgroup Lima
2016 - 2016
Mastercard, Coca-Cola, Peruvian Red Cross, L’Oréal, Sodimac

Associate Creative Director / Senior Copywriter
Circus Grey Lima
2013 - 2016
Toyota, APU Cement, Amnesty International, Scotiabank, Directv, Huawei, Mazda, BCP

Copywriter
Y&R Lima
2012 - 2013
Toyota, Movistar, Oeschle, Cristal, Banco Financiero, LATAM

Copywriter
JWT Lima
2009 - 2011
Nestle, Interbank