No clients. No gatekeepers. Just creative freedom.
This is the part of my portfolio that didn’t ask for permission. It’s made of futures I believe in, products that should exist, and ideas that might be too raw or too weird for your average boardroom, or just conversation starters for when we meet.
Some of these will spark movements.
Some are just waiting for the right spark.
Each one is a glimpse into what could be.
These are the worlds I see.
Unfiltered. Unfunded. Still worth building.
Scroll through. Let’s talk.
UR Sounds
UR Sounds is a neuro-acoustic exploration into how sound can influence the human bladder.
Built on the hypothesis that if certain frequencies can trigger urination, then others may help the body resist it, the project applies AI-driven sound design to support people experiencing urinary urgency and incontinence.
Using biofeedback data and adaptive algorithms, UR Sounds generates personalized sonic environments that help users regain control in moments of high stress or limited access to restrooms.
A new frontier in sensory health, where technology, neuroscience, and dignity meet.
Reprogramming the body’s response through sound.
If You Need Me
I’m building a GPT of myself.
Not for clients. Not for clicks. For my son.
Just in case.
In case he wants to hear my voice when I’m no longer around to answer.
In case he ever wonders how I’d whatever.
In case he ever needs to hear: “That’s a damn good idea. Keep going.”
Because someday, when I’m pixels and memories, he’ll still have questions.
And I want to make sure he still gets my answers.
Meals on Wheels
This idea reimagines the relationship between McDonald’s and Hong Kong’s city streets through movement, data, and design.
Inspired by the city’s iconic trams, the project transforms a symbol of local culture into a digital-physical ecosystem that rewards curiosity and connection.
By turning each tram into a scannable touchpoint, McDonald’s bridges nostalgia with modern engagement, blending urban infrastructure, mobile technology, and gamified design to deepen loyalty in motion.
A celebration of heritage and innovation that brings McDonald’s closer to the pulse of Hong Kong.
Crack Frost
When the world forgets him, the Nutcracker snaps.
In a twisted, blood-soaked holiday rampage, the once-beloved wooden soldier claws his way out of obscurity to wage war against Father Frost — the icy monarch who stole Christmas.
Fueled by jealousy, nostalgia, and pure splintered rage, he’ll turn snow to ash, tinsel to shrapnel, and the season of giving into the season of killing.
Deck the halls. With vengeance
Mars Bar to Mars
This is a special campaign we want to bring a little boy’s dream to life.
We as humanity have sent all sorts of objects out of this world. Why can’t I do the same?
Battlefield Playground
An unfiltered recon report from a dad caught in the crossfire of snack politics and swing-set diplomacy.
Where every toddler is a ticking time bomb, and the moms form alliances faster than NATO.
You're ducking tantrums like mortar fire and silently judging a guy named Bryce for bringing organic seaweed crisps.
It’s war out there. And your kid just took a dump in enemy territory.
“The sandbox has fallen.”
Call of Duty Agency Warfare
Every lunch hour across Latin America, agency creatives drop their pitches, pick up controllers, and dive into Call of Duty. So what if the battlefield wasn’t just a game — but the ad industry itself?
Agency Warfare transforms Call of Duty into a parody of the advertising world, where every player class mirrors a real agency archetype: The Creative, The Planner, The Suit, The Client, and The Intern.
Weapons are reimagined with industry humor, pencils instead of knives, bad briefs instead of grenades, NDAs as shields.
Maps take place inside famous agencies, from Ogilvy Shanghai’s glass maze to TBWA LA’s open office sniper nest.
Launched during the Cannes Lions Festival, the global tournament pits agencies against each other for ultimate bragging rights, no Lions, no pitches, just pure entertainment and an e-sport tournament.
McSea Delivery
McSea Delivery reimagines fast food for the people who rarely get to slow down: the sailors, captains, and sea workers who spend months at sea away from comfort and convenience.
Built on maritime location data and vessel traffic intelligence, McSea Delivery identifies ships operating near Hong Kong’s coastal routes and predicts when and where they’ll surface closest to shore. Partnering with McDelivery’s logistics system, the platform syncs in real time with vessel AIS data to schedule jet-ski drop-offs of freshly prepared McDonald’s meals, turning ocean coordinates into the world’s most remote delivery network.
What began as a simple idea “bring McDonald’s to the sea” evolved into a breakthrough in human-centered logistics.
Innovation in delivery, powered by empathy, data, and the universal need for a warm meal far from home.
Mama’s Rant
Mama’s Rant is a candid, cathartic space created for mothers to finally say what they really feel — without guilt, filters, or judgment.
It captures the full truth of motherhood: the beauty, the exhaustion, the devotion, and the days that break you a little before they build you again.
The project begins simply — with a YouTube channel and four original songs born from real mothers’ words. Each track transforms frustration into emotional release through music, storytelling, and shared experience.
We then invite mothers everywhere to text their own rants, turning their words into the next wave of songs — written by them, for them.
A community where honesty becomes art, struggle becomes solidarity, and every voice finds its rhythm.