The Collect Quest // McDonalds

What if ordering a burger felt like unlocking a level? Collect Quest turned the McDonald’s app into a playground for superfans across India—gamifying everyday meals with digital badges, exclusive rewards, and a shot at big-ticket prizes like iPhones and vacations. From "Burger Bro" to "Dessert Master," every order unlocked progress, turning loyalty into a collectible adventure.

It was a simple mechanic with powerful engagement: download the app, place your order, earn your badge, repeat. The more you played, the more you stood to win. But beyond the prizes, it deepened the app habit and made even the smallest order feel like a win. Transforming mobile ordering into a game—and a community—for McDonald’s true fans.