The Cleft Collection // Smile Asia

Each year, over 100,000 children in Asia are born with cleft lip and palate - birth defects that turn the simple act of eating into a daily struggle. Still, many people remain unaware of this challenge produced by these conditions. Smile Asia wanted to generate awareness of this problem in order to get the public more involved with the cause.

The Cleft Collection, a unique set of cutlery, was designed to make people experience how difficult every meal is for children with cleft lip and palate.

With the help of the Ritz-Carlton, the collection was unveiled at an exclusive dinner to unsuspecting guests, including several key opinion leaders. At the end of the meal, a message was revealed on a card that guests could scan to make an instant donation.